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Wednesday 18 January 2017

Put Aus girls back in Aus day ad

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Put Aus girls back in Aus day ad



Update: We are overwhelmed with the support and have increased our target so that there can be multiple billboards across the country in time for Australia Day.

In 2016 two young girls went down to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used in a billboard to promote Australia Day 2017.

The same groups who complain 'Muslims don't assimilate', complained about the photo OF AUSTRALIAN MUSLIMS CELEBRATING AUSTRALIA DAY. And due to this pressure the billboard was removed. If you or your business thinks this is not ok, please help us fund a billboard and print campaign featuring these two girls promoting Australia Day.

The more money we raise, the more places we can run the ad. And if you’re a company or organisation willing to donate $1500 or more, your logo will appear on the ad to show your support for an inclusive Australia. 

Any left over money will be donated to the Asylum Seeker Resource Centre.

Who we are: Dee Madigan - Executive Creative Director, Campaign Edge

Campaign Edge is an advertising agency that works with progressive and brand clients to develop creative campaigns that persuade people. 

What is our relationship to this: No relationship, we just want to see these two Australian girls put back up on a billboard about Australia Day. 

How will the funds be used: We’re talking to media buyers now, but we’re looking at a full page press ad and a billboard to start, with any additional funds to be used to buy more billboards if we can! 

We would love to hear from media owners who would be willing to run these ads at a discounted rate or with fees waived. (create@campaignedge.com.au)

We will use the funds to place the ads, our time is donated (If there is any money left over it will go to ASRC).
















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